Brew & Bliss Café

Case Study: Transforming a Local Café’s Digital Footprint

Client Overview

Name: Brew & Bliss Café
Industry: Food & Beverage
Location: Istanbul
Client Goal: Increase foot traffic and online orders by enhancing their digital presence.

The Challenge

Brew & Bliss Café struggled with:

• Low engagement on their social media platforms (less than 2% engagement rate).

• A lack of a cohesive brand identity online.

• Declining sales by 15% in the last quarter.

Our Approach

1. Brand Refresh:

• Redesigned the café’s social media profiles to reflect a cohesive and modern brand identity, emphasizing warmth and community.

• Updated the logo and used a consistent purple-and-gold color palette for visuals.

2. Social Media Strategy:

• Created a content calendar with daily posts, including:

  • High-quality photos of menu items.

  • Instagram Reels showcasing the coffee-making process.

  • Stories featuring customer testimonials and café events.

• Launched an Instagram giveaway campaign to attract followers, offering free coffee for a week.

3. Digital Advertising:

• Set up a Facebook and Instagram ad campaign targeting young professionals and students within a 5-km radius of the café.

• Focused on promotions like "Happy Hour Discounts" and "Free Dessert Fridays."

4. Website Optimization:

• Created a landing page for online orders and reservations with easy navigation.

• Implemented SEO strategies to target keywords like "cozy café in Istanbul" and "best coffee near me."

The Results

In just three months, the campaign delivered the following outcomes:

• Sales Growth: Monthly sales increased by 30%, driven by higher foot traffic and online orders.

• Social Media Success:

  • Instagram followers grew by 45%.

  • Engagement rate increased to 7%.

• Online Presence:

  • Website visits doubled, with 20% of traffic converting into orders or reservations.

Testimonial

"Thanks to this marketing team, our café is buzzing with energy! The increased foot traffic and online engagement have been game-changers for us."
—Owner, Brew & Bliss Café